howies is an independent active clothing company based in West Wales, owned and run by its employees. We started in 1995, making high quality, lower impact clothing for running, cycling and the outdoors, as well as easy to wear stuff for everyday.
Our award-winning men’s and women’s clothing is ethically produced using organic, recycled or natural fabrics wherever possible. For instance; all our t-shirts, jeans and sweats are made from Oeko-Tex certified organic cotton and our sport base layers are made using the highest quality Merino wool you can find.
Since we started way back in 1995, our goal at howies was to find better, more sustainable ways of running a business.
For us, that means a commitment to using more considered fabrics, as well as manufacturing techniques that do less damage to the environment. That responsibility starts at the design stage and carries through to production; from how our products are delivered to your door, how they perform, then eventually what happens to them when they are no longer wearable.
Designed our first Ventile cotton jacket.
Introduced organic cotton and Merino wool.
Used recycled wardrobes as point of sale in our shop.
Made our first organic jeans.
Introduced organic canvas and cord.
Started using recycled polyester in our outerwear.
Made our first organic Ventile jacket.
Bought howies back from Timberland, became independent again.
Developed HD Wool wadding.
Introduced jeans made from recycled plastic bottles.
All our organic cotton now Oeko-Tex certified.
First clothing company to become 100% PET/PFC-free.
Working on an exciting new recycled fibre (more on that soon).