About Us

howies is an independent active clothing company based in West Wales, owned and run by its employees. We started in 1995, making high quality, lower impact clothing for running, cycling and the outdoors, as well as easy to wear stuff for everyday.

Our award-winning men’s and women’s clothing is ethically produced using organic, recycled or natural fabrics wherever possible. For instance; all our t-shirts, jeans and sweats are made from Oeko-Tex certified organic cotton and our sport base layers are made using the highest quality Merino wool you can find.

Since we started way back in 1995, our goal at howies was to find better, more sustainable ways of running a business.

For us, that means a commitment to using more considered fabrics, as well as manufacturing techniques that do less damage to the environment. That responsibility starts at the design stage and carries through to production; from how our products are delivered to your door, how they perform, then eventually what happens to them when they are no longer wearable.

1995 1995

Founded howies.

2000 2000

Designed our first Ventile cotton jacket.

2001 2001

Introduced organic cotton and Merino wool.

2002 2002

Used recycled wardrobes as point of sale in our shop.

2004 2004

Made our first organic jeans.

2006 2006

Introduced organic canvas and cord.

2007 2007

Started using recycled polyester in our outerwear.

2010 2010

Made our first organic Ventile jacket.

2011 2011

Bought howies back from Timberland, became independent again.

2013 2013

Developed HD Wool wadding.

2014 2014

Introduced jeans made from recycled plastic bottles.

2015 2015

All our organic cotton now Oeko-Tex certified.

2016 2016

First clothing company to become 100% PET/PFC-free.

2017 2017

Working on an exciting new recycled fibre (more on that soon).